Websites, Email and Word of Mouth for Schools

Mechanics

Your School Website Is Losing You Families. Here's Where.

The six things parents look for on a school website, the five mistakes almost every school makes, and what to fix first.

4 min read

Mechanics

The Five Emails Every School Should Be Sending

A simple email system for schools: what to send after an inquiry, after a tour, to families who went quiet, and to the parents you already have.

3 min read

Mechanics

Word of Mouth Isn't a Strategy. It Can Be a System.

Most alternative schools fill by word of mouth and have no idea how it works. Here's how to make it deliberate without turning parents into salespeople.

4 min read

Mechanics

When Your Nonprofit and Your Program Compete With Each Other

A parent organization and a program with separate websites, separate names and one small audience. It's the most common self-inflicted marketing problem in this field.

3 min read

Permission

Marketing a Healing Practice Without Sounding Like an Ad

Bodyworkers, acupuncturists, somatic and energy practitioners: what actually brings people in, what you're not allowed to claim, and why your referral network is the whole strategy.

4 min read

Website, email and word of mouth

Your School Website Is Losing You Families. Here's Where.

The Five Emails Every School Should Be Sending

Word of Mouth Isn't a Strategy. It Can Be a System.

When Your Nonprofit and Your Program Compete With Each Other

Marketing a Healing Practice Without Sounding Like an Ad