HolyOps!

    Enrollment and admissions

    Where inquiries come from, what happens between the first click and the signed agreement, and how to fill a cohort or a school year without a panic discount six weeks out.

    Mechanics

    The Only Enrollment Funnel a Small School Needs

    Inquiry, tour, application, enrollment — the four numbers to track, realistic conversion rates for each, and where small schools lose families.

    4 min read

    Mechanics

    How to Fill Open Seats in 90 Days

    A week-by-week plan for a school with empty places and no marketing department. Free and low-cost moves first, in the order that actually works.

    5 min read

    Mechanics

    How to Fill a Course That Isn't Filling

    Cohorts don't fill evenly. Most sign-ups arrive in the last three weeks, which is why the panic discount feels necessary and why it quietly destroys your next intake.

    4 min read

    Mechanics

    Filling a Teacher Training or Certification Program

    Teacher trainings sell a transformation and a credential at the same time. Most programs market the transformation and lose to programs that answer the practical questions.

    3 min read

    Mechanics

    Filling a Herbalism, Naturopathy or Holistic Medicine Program

    Health training programs face a marketing problem no one else has: you're recruiting adults into a career the mainstream questions, under advertising rules that limit what you can promise.

    4 min read

    Mechanics

    Filling Permaculture and Biodynamic Courses

    Land-based education has a marketing rhythm of its own: seasonal, place-bound, and sold to people who need to arrange a fortnight away from their life.

    4 min read

    Permission

    Filling a Retreat Center Without Turning It Into a Resort

    For centers, ashrams, sanghas and churches: how attendance actually grows, why hospitality beats conversion language, and what to do when the founding generation ages out.

    4 min read

    Other topics

    Budgets & numbersGrants & fundingWebsite, email & word of mouthEthics & permission