HolyOps!

    Ethics and permission

    The objection first, seriously answered: whether marketing contradicts the work, and what a version looks like that does not.

    Permission

    Marketing Your School Without Betraying What It Stands For

    If marketing feels like it contradicts your school's values, you're not being precious. You're noticing something real. Here's a version of it that doesn't.

    6 min read

    Permission

    How to Sell Without Selling Your Soul

    Selling isn't convincing anyone. It's removing the obstacles between someone who already wants it and the decision. A better enrollment conversation.

    5 min read

    Permission

    How to Be Findable Without Promoting Yourself

    When the work is attached to your name, every promotional act feels like talking about yourself. There's a version that doesn't, and it happens to work better.

    4 min read

    Other topics

    Enrollment & admissionsBudgets & numbersGrants & fundingWebsite, email & word of mouth