HolyOps!

    Budgets and numbers

    What to spend, what it should cost you to enroll one person, and how to end a budget argument with a figure instead of an opinion.

    Numbers

    What Should a School Actually Spend on Marketing?

    Benchmarks, formulas and ranges for school and program marketing budgets — sized for a 60-student school, not a university.

    5 min read

    Numbers

    Cost Per Enrolled Student: The Only Marketing Number That Matters

    How to calculate what it costs your school to enroll one child, what a good number looks like, and how to use it to end budget arguments.

    4 min read

    Other topics

    Enrollment & admissionsGrants & fundingWebsite, email & word of mouthEthics & permission