Newsletter
One useful thing a week
Short notes on enrollment, budgets, websites and email — written for schools, trainings, retreat centers and holistic programs. What we are seeing work, what stopped working, and the occasional number worth arguing about.
- Roughly weekly. Never on a launch schedule.
- No pitch attached. When we have something to sell, we say so plainly.
- One-click unsubscribe, and we never pass your address on.
Subscribe
First name and email. That is the whole thing.
We handle your details as described in our privacy policy.
The kind of thing you will get
Marketing Your School Without Betraying What It Stands For
If marketing feels like it contradicts your school's values, you're not being precious. You're noticing something real. Here's a version of it that doesn't.
What Should a School Actually Spend on Marketing?
Benchmarks, formulas and ranges for school and program marketing budgets — sized for a 60-student school, not a university.
Cost Per Enrolled Student: The Only Marketing Number That Matters
How to calculate what it costs your school to enroll one child, what a good number looks like, and how to use it to end budget arguments.
The Only Enrollment Funnel a Small School Needs
Inquiry, tour, application, enrollment — the four numbers to track, realistic conversion rates for each, and where small schools lose families.
Everything is free to read in the Learn library.