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Enrollment Websites
A site that turns a curious parent into a booked tour.
The problem
A parent hears about you, opens your site on a phone at nine at night, and cannot find when the next open house is or how to ask a question. Most school sites are built to describe the school to people who already chose it, not to help a stranger take one next step. The inquiry form usually emails one person who is also teaching full time.
What we do
- Walk your current enrollment path on a phone and write down everything that leaks — slow pages, dead links, PDFs, forms that silently fail.
- Rebuild the pages that matter for admissions: the program pages, tuition and financial aid, the tour and inquiry pages, the "what a day looks like" page.
- Give every page one obvious action, above the fold, repeated at the bottom.
- Rewrite the copy in your voice, from your pedagogy — not the generic language every independent school site uses.
- Build the forms properly: short, accessible, with real validation, and a confirmation email that says what happens next.
- Make it fast on a cheap phone on bad rural signal, and accessible to screen readers.
- Wire the forms into your CRM or inbox, with tracking so you know which page produced which inquiry.
What you get
- A site on a platform you can edit, hosted in an account you own, with the domain in your name.
- A written page map showing every admissions page and the action it is responsible for.
- Forms that route to more than one person, so an inquiry never sits in one holiday inbox.
- Speed, accessibility and mobile scores you can see, before and after.
- A monthly report on page traffic, form starts and form completions.
- Documented SOPs for editing pages, publishing news and adding events.
How it’s priced
A rebuild is scoped as a fixed piece of work based on how many pages actually need to change — usually far fewer than schools expect. Ongoing changes, new program pages and event pages are covered inside the monthly retainer instead of being quoted one at a time. The retainer tiers are on /work-with-us.