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Services
Email & Lifecycle
The follow-up that carries an inquiry all the way to a signed contract.
The problem
Schools lose more families in the middle than at the top. An inquiry arrives in March, someone replies once, the family is not ready, and nobody hears from them again until they have enrolled somewhere else. Follow-up is the first thing to fall over when admissions is one person doing three jobs.
What we do
- Map every point where a family currently hears from you, from first inquiry to first day, and find the silences.
- Write the inquiry follow-up sequence: what to expect, what a day looks like, how tuition and aid work, how to book a tour.
- Build the tour and open-house cycle — reminders that reduce no-shows, and a follow-up that asks for the next step.
- Write the application nudge sequence for families who visited and stalled, and the re-engagement sequence for last year's inquiries.
- Run a monthly newsletter for current families, alumni and the waiting list, so word of mouth has something to carry.
- Fix deliverability: authentication, list hygiene, and getting out of the promotions tab.
- Report on the only numbers that matter here — inquiries that became tours, tours that became applications.
What you get
- An email platform in your account, with your list, your templates and your sending domain.
- Every sequence written, built and live — not a document describing what should be written.
- A one-page lifecycle map showing what a family receives and when.
- A monthly report on the inquiry-to-enrolled path, not just opens and clicks.
- Documented SOPs so an administrator can add a cohort or edit a sequence safely.
How it’s priced
Lifecycle work is part of the monthly retainer, because the value is in maintaining and improving sequences over a full admissions cycle rather than shipping them once. The initial build of the core sequences can be scoped separately if you want to start there. See /work-with-us for the current tiers.