Troy Casey — Certified Health Nut
Holistic Health Education • Courses, Coaching & Retreats
July 2024 – July 2025
HolyOps — Case Study
Troy Casey — Certified Health Nut
Holistic Health Education • Courses, Coaching & Retreats · July 2024 – July 2025
The Context
Real reach, no structure underneath it
A holistic health education movement with real reach and no structure underneath it. Troy had brand presence and community momentum, but ad hoc processes and a launch-dependent model meant the teaching only earned when he was actively selling it.
The Results
Grew brand revenue
Grew total monthly revenue
CRM, SOPs, team dashboards, and reporting all implemented
Weekly cadence, aligned roles, and cross-functional flow
What we did
- →Built operational systems including SOPs, team structure, and reporting rhythms
- →Implemented full-stack CRM with automation and analytics via GoHighLevel
- →Launched evergreen funnels with a 20% opt-in and 3% purchase conversion
- →Developed a $9–$20K offer ladder with guides, courses, community, coaching, and retreats
- →Activated a performance-based affiliate program using FirstPromoter
- →Recruited and aligned a high-functioning ops + sales team
- →Transitioned Legacy Coaching from launch-only to hybrid and evergreen
- →Installed lead and sales tracking to monitor show-up and conversion rates
What happened
Troy now operates as a structured, scalable business with recurring revenue, automated systems, and a team that delivers. Brand revenue nearly tripled, and the foundation is in place for sustained growth and profit optimization.
“He showed up with heart and soul — like it was his own company. A breath of fresh air for Certified Health Nut.”
Troy Casey, Certified Health Nut