HolyOps — Case Study
Krishna McKenzie
Permaculture • Natural Farming Education • Auroville · 2024 – Present
The Context
A respected teaching practice, with no way to learn from it online
Krishna McKenzie is a natural farming and permaculture educator based in Auroville, India, whose work on regenerative food systems reaches an international audience. Decades of teaching, farming and community building — and no structured way for that audience to learn from him at depth. The leverage wasn't another website. It was a teaching layer underneath the channels: learning products, a paying community, and recurring revenue.
The Results
E-book creation, checkout and delivery system built
Paid community launched and running
Approximately 43% subscriber growth, rounded; reported by Holy Ops
What we did
- →Instagram: Built a consistent content system across natural farming, music and conscious living, and grew engagement with his international audience
- →TikTok Channel — Built from Scratch: Strategy, tone, and format library, then produced and shipped a channel from 0 followers
- →E-book System: Built the full digital product engine — creation, pricing, checkout, delivery, and evergreen promotion
- →Paid Telegram Community: Launched a recurring-revenue community with onboarding, moderation rhythms, and retention flows
- →YouTube Growth & Monetization: Grew the subscriber base by approximately 43% and structured it so the back catalogue earns on its own
- →Community Platform: An online home connecting his global audience around regenerative living
What happened
A largely offline body of teaching now has digital infrastructure underneath it — an Instagram audience growing, a TikTok channel built from zero, digital learning products sold, a YouTube subscriber base grown by approximately 43% and monetized, and a paid Telegram community generating recurring revenue.
“A largely offline body of teaching now has digital infrastructure underneath it.”