The Context

From spring campaigns to a stronger fall intake

A nine-month online teacher-training program at an accredited institute, filling largely through the founder's personal network and a seasonal email. Work began in January 2026. Through spring we developed and tested video-led lead generation, enrollment pages and campaigns with the client team. In the fall season that work expanded into coordinated advertising, email and school outreach for the Fall Explorations intake.

The Numbers

What we did

• →Spring 2026: developed and tested video-led lead generation, enrollment pages and campaigns with the client team
• →Fall 2026: expanded into coordinated paid advertising, email and partner school outreach for the Fall Explorations intake
• →Built a dedicated enrollment landing page and a direct-to-checkout sales page, both instrumented end to end
• →Ran a cold-plus-warm paid program to educators, with placement discipline — we cut a legacy ad set that was pouring 83% of budget into low-quality inventory and reporting leads that did not exist
• →Wired server-side purchase tracking from the course platform back to the ad account, so purchases — not form fills — became the optimization signal
• →Ran an eight-email sequence to the house list and 1,184 partner schools, audited line by line against the program’s own schedule and pricing before every send
• →Provided weekly campaign reporting

What happened

By 21 August 2026, Fall Explorations enrollment was 50% higher than at the same date in 2025. This compares the same point in each intake season, rather than a current intake with the previous year’s final total. Paid ads, existing-list email and partner school distribution ran together; some enrollments predated the fall campaign. The comparison is not an advertising-only result or a measure of incremental lift. Figures are reported by Holy Ops from campaign, platform and enrollment data.