Center for Anthroposophy
Holistic Education • Accredited Institute • Online Programs
January 2026 – Present
HolyOps — Case Study
Center for Anthroposophy
Holistic Education • Accredited Institute • Online Programs · January 2026 – Present
The Context
An accredited institute with no enrollment machine
An accredited institute with serious teaching and no enrollment machine. CFA was launching their Explorations Online program and needed a partner to build paid acquisition from scratch — pricing dynamics, cost-per-enrollment benchmarks, and the full infrastructure to fill programs without hollowing out the pedagogy.
The Numbers
Total invested in the Explorations launch
Enrollment revenue generated
Return on total investment
Expanded from one launch to the full catalogue
What we did
- →Course pricing strategy and financial modeling — target ROAS and break-even thresholds
- →Full paid infrastructure across Meta (Facebook & Instagram)
- →Ad creative, copy variations, and audience targeting tested end-to-end
- →Measurement framework with conversion tracking and attribution
- →Ongoing optimization — budget, audience refinement, creative iteration
- →Now marketing the full program catalogue, not just the launch
What happened
The Explorations program became one of their strongest launches — and the partnership grew from a single campaign into marketing the full program catalogue.
“The Explorations program became one of their strongest launches — and the partnership grew from a single campaign into marketing the full program catalogue.”